SEM Auditor equips marketers with objective Search Campaign Report Cards & Optimization Recommendations that dramatically boost campaign performance.
PAID SEARCH AUDIT
Sure, your Search campaign may already yield an excellent return on investment, but can you be getting more volume? Is your CPA or CPC as low as it can be? Is your conversion rate as high as possible? If not, you’re likely paying too much and getting too little, not to mention helping savvier competitors steal market share.
SEM Auditor performs a comprehensive analysis of your campaign’s structure, results, competition, and market research. You will get a Campaign Report Card grading your campaign’s strengths and weaknesses across 14 distinct components of a high performing paid search campaign.
PAID SEARCH PERFORMANCE BOOSTER BLUEPRINT
The complexities of Paid Search make it difficult for marketers to stay on top of the latest strategies and best-practices — isn’t that why they hired someone else to do it in the first place? But the best success comes from a strong partnership. The Campaign Performance Booster Blueprint will make you a better Partner, empowering you with the knowledge you need to better communicate and direct your agency or in-house team. It is a comprehensive set of prioritized recommendations along with a step-by-step implementation plan for optimal results. Wether you share it with your SEM Team, or use it to manage them differently, you will be shocked to see how much they boost your campaign’s performance.
CONSULTING & TRAINING
SEM Auditor is also available to provide implementation oversight, training and consulting services. Whether you want to know more about SEM, educate colleagues, train a new employee, get a 2nd opinion, evaluate RFP’s or new technology, systemize your processes, build a Search department from scratch, construct and launch a new campaign, or temporarily ramp up resources, SEM Auditor can help.
GLOBAL PAID SEARCH
Increasingly, multinationals are trying to centralize paid search management to improve quality control, harmonize strategy, reduce duplication, improve efficiency, and socialize best practices to all regions. But obstacles still exist such as language barriers, global fragmentation of search engines and SEM agencies, technology compatibility, time differences, currency & billing issues, regional P&L, and a host of specific obstacles I have encountered on behalf of my clients. Whether you’ve got global campaigns or thinking about expanding into additional countries, SEM Auditor is happy to team up with you to help avoid the many pitfalls, and ensure the most optimal campaign build and launch plan for a smooth and profitable rollout.
SEO
SEM Auditor is also expert in SEO, and from an SEM perspective believes it is important to integrate the management, reporting and optimization of your SEO & SEM programs. True integration provides insight into the interplay between keywords in the paid listings and the algorithmic listings, enabling smarter keyword choices, copy testing, landing page testing, and budget allocation, yielding far superior results than you would typically get managing SEO & SEM independently. SEM Auditor can help set the blueprint for integration, as well as provide stand alone SEO services and keyword-based content strategy for new site builds.
Give me a call or drop me an email to discuss how SEM Auditor can help you maximize the potential of your Search Engine Marketing investment.
Agency, Press, and Partner inquiries also welcome.
